by Martin Henriot | Jan 13, 2026 | Marketing, Strategy, Video
Music Videos A key way fans discover your music In today’s music industry, music videos are no longer optional.They are one of the most powerful tools artists have to grow visibility, connect with fans, and stand out in a crowded digital space. In 2026,...
by Martin Henriot | Dec 15, 2025 | Instagram, Marketing, Promotion
1000 Followers Growing an audience on Instagram is a common challenge for independent artists. Reaching your first 1,000 followers is more than a symbolic milestone — it’s often the point where visibility improves, engagement feels more consistent, and new...
by Martin Henriot | Dec 15, 2025 | Content Creators, Marketing, Promotion, SoundBirth, Tastemakers
Big Updates Continue! The SoundBirth Marketplace continues its major transformation this month, bringing new tools to help independent artists promote their music in a human, transparent, and impactful way. This week, two major updates have arrived: the first...
by Martin Henriot | Sep 16, 2025 | Marketing, Marketplace, TikTok
Worth It? Let’s get ready to go viral! Hey SoundBirth family 💜 Let’s be honest — TikTok feels like both a dream and a nightmare for musicians. On one hand, it’s where careers are being launched daily 🚀. On the other, it can feel overwhelming to keep up...
by Martin Henriot | Jun 3, 2025 | Back catalog, Marketing
Goldmine Give your back catalog the spotlight it deserves Too many artists jump straight into the next release, leaving their older tracks behind.But here’s the truth: your back catalog is a goldmine — for fans, for algorithms, and for your revenue. 🎧 A great...
by Martin Henriot | Apr 29, 2025 | Influencers, Marketing, Marketplace
The power When real communities fall in love with your music What if your next fans weren’t coming from ads… but from real connections? That’s exactly the magic of influencer marketing: introducing your music organically to large and engaged...
