Goldmine
Give your back catalog the spotlight it deserves
Too many artists jump straight into the next release, leaving their older tracks behind.
But here’s the truth: your back catalog is a goldmine — for fans, for algorithms, and for your revenue.
🎧 A great song doesn’t expire. And most listeners are still discovering you — which means your “older” music is new to them.
🧠 Streaming platforms like Spotify or Deezer are starting to favor sustained engagement. If your older music doesn’t stay active, it might get hidden… or even demonetized.
So let’s change that! Here are 8 powerful ways to promote your back catalog — and make it work for you:
🎉 1. Celebrate anniversaries
Is your first EP turning 5? Your debut album turning 10? Use these milestones to tell the story behind the music again. Share memories, photos, and of course, links to listen on streaming platforms. Even a simple post can reignite interest.
📂 2. Share unreleased gems
Got old demos or forgotten tracks from past sessions? Share them with your fans! It’s a great way to build a deeper story around your creative journey — especially if you explain why the song was never released.
🤝 3. Shout out your collaborators
Celebrate the producers, musicians, and friends who helped shape your older songs. It’s a subtle way to highlight your back catalog and show gratitude.
🎵 4. Curate themed playlists
Use SoundBirth’s tools or your streaming profiles to create unique playlists:
– “Late night vibes”
– “Songs from my hometown”
– “Hidden gems from my first EP”
Playlists give context and make rediscovery easy.
📹 5. Make new performance clips
Record a stripped-down version of an older track for Reels or TikTok. A powerful 15-second performance can bring old songs back to life — and help them go viral, even years later.
🧠 6. Launch a mini content series
Try a fun email or social series like:
– “3 songs I almost didn’t release”
– “Top 5 lyrics I’m proud of”
– “What I learned from my first album”
These bite-sized formats keep your back catalog in rotation and create deeper fan connection.
🧑💻 7. Host a virtual listening party
Use Discord, Twitch or Instagram Live to listen to one of your older projects with your community. Share behind-the-scenes stories between songs. It’s simple, personal, and powerful.
📣 8. Advertise strategically
Your older music can still convert! Promote your most engaging songs with targeted ads — especially if you already know they perform well with listeners. SoundBirth makes it easy to monitor performance of your smart links.
🎯 Want to keep your music relevant? Don’t just look forward. Look back.
Your back catalog is part of your identity as an artist.
Use these moments to reintroduce your art, reconnect with fans, and build long-term growth.
And if you’re a Premium or Premium Max user on SoundBirth, don’t forget:
You can access smart tools to create presave links, follow up with insights, ask for an advance for your promotion, pitch to streaming platforms and use the best professional distribution service.
Keep creating. Keep promoting.
And never let your best work get buried.
Martin, COO of SoundBirth
🔥 The SoundBirth Team