by Martin Henriot | Sep 2, 2025 | Spotify, Strategy
Spotify’s new DMs  Here’s what it means for you as an artist 🎧 Spotify just added DMs… and it could change the way fans share your music! Spotify has just rolled out a brand-new direct messaging feature inside its app. Starting now, listeners can share...
by Martin Henriot | Aug 18, 2025 | Strategy, Video, YouTube
10 Video Ideas  To make this year unforgettable & finish at the top Hey SoundBirth fam 👋 We’re soon entering the final stretch of 2025 — and this is the moment to push harder, shine brighter, and make sure your music closes the year in style.And guess...
by Martin Henriot | Aug 12, 2025 | Spotify, Strategy, Superfans
Meet Your Future Superfans  Your next superfans are already out there. Let’s find them. Success in music isn’t just about releasing songs — it’s about building a real connection with the people who listen to them. On Spotify, these dedicated fans are...
by Martin Henriot | Aug 5, 2025 | Marketplace, Streams, TikTok
Billions  Add to Music App = Add to Your Fanbase Big news from TikTok: their Add to Music App feature just got even bigger — now integrated with YouTube Music. What does this mean for artists like you? A simple click from a fan watching a TikTok with your...
by Martin Henriot | Jul 29, 2025 | Feature, OAC, YouTube
OAC  Take full control of your music on YouTube 🎬 Claim Your YouTube Official Artist Channel! If you’re an artist building your presence on YouTube, unlocking your Official Artist Channel (OAC) is a game-changer. It brings together all your YouTube...