Spotify’s new DMs

Here’s what it means for you as an artist

🎧 Spotify just added DMs… and it could change the way fans share your music!

Spotify has just rolled out a brand-new direct messaging feature inside its app. Starting now, listeners can share songs, podcasts, and playlists directly with friends without leaving Spotify.

Why is this important for you as an artist?
Because this move makes music sharing faster, more personal, and more organic.

Here’s how it can impact your career:
✨ More word-of-mouth discovery – When fans slide your track into a private chat, it feels like a personal recommendation. That’s way more powerful than a generic playlist.
✨ Deeper engagement – Fans won’t just listen; they’ll talk about your track inside the app. That conversation can lead to more streams and repeat plays.
✨ New visibility opportunities – Every time your music is shared through Spotify DMs, it’s another chance for someone new to discover you.
✨ Future potential – Today, it’s fans talking to fans. But tomorrow, imagine if artists could message their audience directly… 👀

At SoundBirth, we see this as a great reminder: the more you connect emotionally with your listeners, the more likely they are to share your music.
So keep telling your story, keep creating moments worth sharing, and let your fans do the talking (and DM-ing).

💡 Tip: Encourage your fans to share your new release directly in Spotify – it only takes one message to spark a chain of discovery.

And remember: with SoundBirth distribution, your music is everywhere it needs to be. We make sure your tracks are delivered fast, flawlessly, and with the best artist support out there. Simply put: we’re the best music distributor in the world 🌍💜.

Let’s make the end of 2025 unforgettable 🚀
Martin, COO of SoundBirth
The SoundBirth Team