by Martin Henriot | Feb 3, 2026 | Marketing, Strategy, TikTok
Step by Step Building real fans on TikTok: what actually works TikTok has become one of the most powerful platforms for music discovery.But in 2026, success on TikTok isn’t about chasing virality — it’s about building a real fanbase around your music. For...
by Martin Henriot | Jan 20, 2026 | Curators, Marketing, Marketplace, Tastemakers
Music Scouts For You Get Real Feedback from Tastemakers & Get Better SoundBirth continues to expand its all-in-one platform for independent artists with the launch of the Tastemakers & Curators Marketplace on iOS. After a successful rollout on Android,...
by Martin Henriot | Jan 13, 2026 | Marketing, Strategy, Video
Music Videos A key way fans discover your music In today’s music industry, music videos are no longer optional.They are one of the most powerful tools artists have to grow visibility, connect with fans, and stand out in a crowded digital space. In 2026,...
by Martin Henriot | Dec 15, 2025 | Instagram, Marketing, Promotion
1000 Followers Growing an audience on Instagram is a common challenge for independent artists. Reaching your first 1,000 followers is more than a symbolic milestone — it’s often the point where visibility improves, engagement feels more consistent, and new...
by Martin Henriot | Dec 15, 2025 | Content Creators, Marketing, Promotion, SoundBirth, Tastemakers
Big Updates Continue! The SoundBirth Marketplace continues its major transformation this month, bringing new tools to help independent artists promote their music in a human, transparent, and impactful way. This week, two major updates have arrived: the first...
