by Martin Henriot | Mar 10, 2026 | Community Boost, Marketplace, Promotion
How Artists Trigger the TikTok Algorithm Understanding the momentum signal behind viral music Many independent artists wonder why some songs suddenly explode on TikTok, Instagram Reels, or other social media platforms. A track can go from almost invisible to...
by Martin Henriot | Mar 3, 2026 | Community Boost, Marketplace, Promotion
SoundBirth Community Boost: A New Micro-Influence System for Independent Artists How artists can earn money sharing music and trigger real social media momentum In Spring, SoundBirth will launch a brand-new feature designed to change how independent artists...
by Martin Henriot | Dec 15, 2025 | Instagram, Marketing, Promotion
1000 Followers Growing an audience on Instagram is a common challenge for independent artists. Reaching your first 1,000 followers is more than a symbolic milestone — it’s often the point where visibility improves, engagement feels more consistent, and new...
by Martin Henriot | Oct 28, 2025 | Promotion, Spotify, Spotify Wrapped
The Biggest Fan Moment of the Year 💚 Every December, Spotify Wrapped turns the spotlight on the artists who shaped listeners’ year.Hundreds of millions of fans come together to celebrate the music they loved most — and this year, it could be yourmoment to...
by Martin Henriot | Feb 19, 2025 | Marketing
Hey partner! 👋 If you’re still doubting the impact of TikTok on the music industry, here’s a stat that speaks for itself: 84% of the songsthat entered Billboard’s Global 200 chart in 2024 went viral on TikTok before hitting the charts. 🤯 TikTok’s influence is...